Case Study: My Experience With Content
A lot of people envy content writers because they can have their own schedules, work from home and even write only as much as they want to. In reality, a lot of content writers find difficulty making a living, and it’s not because they don’t write as well as the others. It’s just that writing skills are simply not enough.
If you love to write and are considering a career as a content writer, remember that you need an entire toolkit of marketable skills. The following are pointers that can help you develop them:
Master as many writing styles as you can.
You should know that every form of writing has its own unique style. Ad copy is short and compelling; blogging is personable and generally opinionated; news is information-heavy with the bulk of the story on top, AP style; and so on and so forth. More styles mastered, more projects. It’s really that simple.
Ideation is marketing jargon for the process of selecting a subject, title and writing viewpoint. While it is often done as a team activity, anyone can do it by themselves. That’s why it’s good to know how the pros generate ideas. However, before you do that, you have to understand your audience, know what keywords to use, know your competition, and yes, create brief and catchy titles.
Know CMS, HTML, CSS and most importantly, SEO.
Easy. There’s no need to be a guru, just familiar. You can generally manipulate CMS themes by just tweaking the code a little bit, such as to fix a spacing problem or make tags. Without a doubt, fresh SEO knowledge is critical too. Remember that search engine algorithms are evolving, and you have to keep up.
In the end, it will boil down to your reputation, to guard it. Every time you leave your name on any piece you write, be sure it’s original. You may that’s impossible, with so many people writing about exactly the same subjects. Guess what – it’s so much easier than you think. Plagiarized content is NEVER ACCEPTABLE, from your employer and worse, from you as a writer, so take precautions. By running your work in an anti-plagiarism program before submitting it, you can save your reputation from usually eternal damage. With so much similar content out there, it’s easy to duplicate writing unintentionally.